Joining the Air Force: Choosing Standards Over Comfort

When you grow up around athletic people, outdoors people, surf people—there's a natural confidence that comes with it. But there's also a question that eventually shows up: *What happens when it's not just you and your friends? What happens when you're part of something bigger, something that demands more?*

Joining the Air Force was a turning point because it introduced a completely different relationship with fitness and performance. In the civilian world, you can always opt out. You can always hit pause. You can always change the goal.

In the military, fitness is tied to readiness, and readiness is tied to responsibility. That changes how you train. It changes how you think. And it changes how seriously you take the basics.

I didn't join thinking, "This will make me a trainer." I joined thinking, "This will shape me." And it did.

It taught me:

• that systems matter more than motivation
• that accountability is a performance multiplier
• that fitness isn't a personal hobby—it's often a requirement

Later, when I became a professional trainer and started building fitness products, I kept coming back to that: the difference between training as entertainment and training as a standard.

That's also where I first started noticing what most beginners struggle with: not effort—structure. People don't need more motivation. They need a plan that makes sense, is realistic, and evolves with them.